MUSHROOM REVIVAL
STRATEGY | LOGO | BRANDING | PACKAGING
Obsessed with the Power of Mushrooms
The folks at Mushroom Revival are absolutely obsessed with the healing power of mushrooms and were ready to spread their enthusiasm through the growth of the brand. Our mission at unpack’d was simple: help Mushroom Revival mushroom the culture around mushrooms.
A New Hero in the Mushroom Kingdom
The brand needed to be approachable for everyone – regardless of their knowledge of mycology. Premium printing techniques like foil stamping and soft touch finishes communicate trust and quality, while large floods of color make the brand feel warm and human. This use of color combined with ink blots of the actual mushroom species allow the packaging to visually communicate the powerful function offered by each specific species. (And absolutely NO psychedelic cues!)
Less Fringe & More Mass
As Mushroom Revival offers the opportunity for new consumers to come into the category (not just “mush heads” but also moms and the masses), more people are experiencing the healing powers of mushrooms. The brand is in a great place for new product innovation as it grows more mainstream and pushes the category forward.
